Multi Channel Strategy

General reading...other topics

Mobile Statistics

Mobile Telephone Market Segments from craig lefebvre

Multi Channel Digital Strategy from Shay Rosen

Developing Mobile Strategy - Idea Incubator

A look at a common sense approach to developing mobile strategy based on the customer life cycle using the hourglass. Not just based on technologies. 

Developing a Mobile Strategy from Jeremiah Owyang

Are MicroSites deprecated? Are these valuable in the stone cold age of digital and multi-channel marketing?

Learn about Microsites...

Microsites What Are They & What Do They Do...Really? Digital Dealer 10 from MicrositesByU

A microsite should be created only if it actually serves a unique purpose. It should not be created just to build links for SEO

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