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Multi Channel Strategy

General reading...other topics

Mobile Statistics




Developing Mobile Strategy - Idea Incubator

A look at a common sense approach to developing mobile strategy based on the customer life cycle using the hourglass. Not just based on technologies. 



Are MicroSites deprecated? Are these valuable in the stone cold age of digital and multi-channel marketing?

Learn about Microsites...



A microsite should be created only if it actually serves a unique purpose. It should not be created just to build links for SEO


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